by dodger_moore on Sat Mar 27, 2010 12:16 am
Yes I think it's totally shaped the way that Western society goes about its free time and downtime. I think you'll probably be writing a very big paper on this!
When you look around and see everyone wearing jeans of all descriptions, t-shirts with strange graphics on, tatoos, oversized sun glasses, drinking to exccess - everyone wants to be a rockstar! Or an RnB star, which isn't far off the same thing? Well I guess rock and RnB were very close together in the 60's, if not now.
I'd reckon one of the biggest influences would have been the 1967 summer of love, reverberations of which can still be felt now. By that I mean people look on 'dropping out' as a romantic and positive thing to do in life, be that just for a weekend, or for a two week trip or for a gap year.
I was born in 1977 so can't confirm that first hand, but I would also say punk music which wouldn't have been here without the Kinks and Iggy Pop and Lou Reed or whoever has had a huge influence on presentation of various things be that clothing, art, printed media, or film. That sort of disposable rough throw away glory. I dunno.
Most of all probably if you looked long enough you could perfectly equate the rise of rock n roll with the rise of the teenager. I'd suggest without any figures or research to back up my claim that the majority of advertising is aimed at getting that teenager doller / pound / euro OR aimed at making adults feel that they will be teenagers again if they consumer THEIR product.
I suggest watching Dog Town and The Z Boys (the documentary - not the feature film) and listening to what they say about the way a group of skaters changed modern culture.
Be great to hear how you get on with this!